Inside Horizon: Insights from Simon Vingoe, Marketing Director at Virgin Pure

As we delve into this interview, we'll explore Simon's journey in discovering and implementing Horizon at Virgin Pure, gaining valuable perspectives on how this software has transformed the way they uncover real purchase intent and make informed product decisions. Simon's expertise and firsthand experiences will shed light on the practical impact and benefits of Horizon in the real-world context of decision-making at Virgin Pure.

Can you describe the specific challenges or pain points that led you to explore a solution like Horizon? What were you hoping to achieve with it?

At Virgin Pure, we were facing a significant challenge in understanding our customers' true purchase intent for our water purification product. Traditional methods provided some insights, but we needed a more data-driven approach. We wanted to delve deeper into customer behaviours and preferences to refine our product decisions and marketing strategies. Horizon seemed like the ideal solution to help us bridge this gap and gain a more accurate understanding of our customers' intentions.

We have found stated intent research to be unreliable and have found frustration with traditional research agencies inability to adapt, evolve and utilise modern technology. Basically we were stuck using an analogue methodology in a digital world.

How has Horizon impacted your ability to uncover real purchase intent and make more informed product decisions? Can you share any specific examples or success stories?

Horizon has been a game-changer for us. By analysing quantitative and behavioural data, it has enabled us to identify subtle patterns and trends in customer behaviour. For instance, we discovered that consumers were more inclined to purchase when a certain price anchoring is attached to our price communications, leading us to adjust our product and price communications accordingly. This resulted in a substantial increase in purchase intent.

We are big believers in the power of behavioural economics but have struggled to apply it in an experimentation setting. Horizon has allowed us to test many behavioural economic theories in an impactful way tailored to our offering.

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Have you noticed any measurable improvements in your decision-making processes or business outcomes since implementing Horizon? If so, please provide some details or metrics.

Absolutely. Our decision-making processes have become more data-driven and precise. For instance, we've seen up to a 75% increase in purchase intent on certain product decisions on our main product. These metrics speak volumes about the positive impact this software can generate.

This has allowed us to optimise the mix between value proposition and margin contribution more effectively than ever. Essentially we are finding the middle ground between consumer and business value much quicker and more accurately.

How would you describe the level of support and assistance you've received from the Horizon team? Can you share any experiences that stand out in terms of customer service or product support?

The Horizon team has been exceptional in terms of service and support. They've been very responsive to our needs and clearly have vast experience in this field. Their commitment to customer success is evident, and it's been a pleasure working with them. Additionally,unlike many agencies the team at Horizon “get” the challenge of commercial pressure and go the extra mile to accommodate this.

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If you were to recommend Horizon to a colleague or peer in your industry, what key benefits or reasons would you highlight? What sets Horizon apart from other solutions you've explored?

I would highly recommend Horizon to anyone in the marketing, innovation and product management field. The key benefits are its ability to provide real purchase intent insights, its user-friendly interface and dashboard, and the exceptional support from the Horizon team. Its holistic approach to data analysis sets it apart, combining quantitative and behavioural data to provide a comprehensive view of consumer intent, something we couldn't find in other solutions.

We would like to sincerely thank Simon Vingoe, Marketing Director at Virgin Pure, for sharing his invaluable insights and experiences with us today. Simon's expertise and candid responses have provided a deep understanding of how Horizon, our innovative software solution, has significantly impacted Virgin Pure's marketing strategies and decision-making processes.

At Horizon, we are committed to empowering businesses with the tools they need to uncover real purchase intent and make data-driven product decisions. Simon's testimonial serves as a testament to our mission. We hope you found this interview informative and insightful. If you would like to learn more about Horizon or explore how it can benefit your organization, please don't hesitate to reach out to us. Your success is our priority, and we look forward to assisting you on your journey towards enhanced decision-making and market success.

Thank you for joining us in this conversation, and stay tuned for more inspiring stories and insights from Horizon.

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Written by
Daniel Putsche
Daniel is the Founder & CEO of Horizon. He is driving the strategic development of the organization, establishing a thriving company culture with a team on a mission to help teams build products that customers really want. Daniel has a strong record in sales, marketing and building startups from zero to one. Before Horizon, he successfully founded and co-founded multiple companies, i.e. Candylabs, BikeBeat and Venture Advisory Partners.
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