Feature test: cordless vacuum, Japan
Which extra do consumers choose when all four are offered at the same price?
Decision
Features
Industry
Home appliances
Market
Japan
Channel
Meta
Field days
7
LP visitors
6,204
JP
en
Key findings
The self-emptying station wins the choice: 47% of purchase intents, 2.1 times the next extra.
Sample report
Feature test: cordless vacuum, Japan
Research question 1
Which of the four extras is chosen most often?
The self-emptying station is chosen twice as often as any other extra (47.1% of purchase intents, a factor of 2.1 over the mopping attachment).
Research question 2
Do the other three extras differ in how often they are chosen?
Mopping attachment, laser and swappable battery are neck and neck; behind the station there is no second crowd-puller.
Research question 3
How strong is purchase intent for the device overall?
At 2.26%, purchase intent is in the range of comparable tests; the interval includes the illustrative benchmark of 2.10%.
Test design
One offer page for all visitors.
The extra chosen on the same product page; device (Kiyora S7), price (¥49,800 for every extra), ad and page are identical, and the order of the extras was shuffled for each visit.
Variant
Setup
Option A | Self-emptying station ; Option B | Mopping attachment ; Option C | Dust laser ; Option D | Swappable battery
One offer page, four extras to choose from
Metrics
From ad impression to confirmation.
CTA II is purchase intent: the click with which visitors show interest in the offer. Email and double opt-in follow after the notice that the offer is not yet available.
Field days
7
LP visitors
6,204
Ad spend
¥476,800
Channel
Meta
| Total | Self-emptying station | Mopping attachment | Dust laser | Swappable battery ; Impressions | 790,000 | shared | shared | shared | shared ; Clicks | 7,268 | shared | shared | shared | shared ; CTR | 0.92% | shared | shared | shared | shared ; CPC | ¥66 | shared | shared | shared | shared ; LP visitors | 6,204 | shared | shared | shared | shared ; CTA I | 812 · 13.09% | shared | shared | shared | shared ; CTA II · Purchase intent | 140 · 2.26% | 66 · 47.1% of choices | 32 · 22.9% of choices | 22 · 15.7% of choices | 20 · 14.3% of choices ; Email | 58 · 0.93% | shared | shared | shared | shared ; Double opt-in | 37 · 0.60% | shared | shared | shared | shared ; Cost per purchase intent | ¥3,406 | shared | shared | shared | shared
Context
What the data also shows.
Audience
Market potential
Customer journey
How visitors experienced the test.
Nothing is sold. What is measured is how many visitors choose the offer.
Step 1
Ad
The ad appears in a familiar setting, in search or in the feed.
Step 2
Offer page
Visitors see an offer page in a familiar online setting and can show their interest there.
Step 3
Notice
After the click, visitors learn that the offer is not yet available.
Step 4
Anyone who wants to be informed leaves their email voluntarily.
Step 5
Confirmation
The sign-up is confirmed by double opt-in.
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