Audience test: 5G plan, India
Which audience shows the highest sign-up intent for an identical offer, and how strong is the offer overall?
Decision
Markets
Industry
Telco & media
Market
India
Channel
Meta
Field days
7
LP visitors
3,997
IN
en
Key findings
1.18% sign-up intent, three audiences neck and neck: the offer is confirmed to sit below comparable tests.
Sample report
Audience test: 5G plan, India
Research question 1
Which of the three audiences shows the highest sign-up intent?
The three audiences are neck and neck on sign-up intent (1.12% to 1.27%).
Research question 2
Does the audience with the most clicks also show the most sign-up intent?
College students click more often (CTR 1.25% vs 0.85% and 0.80%), but do not show sign-up intent more often.
Research question 3
How strong is sign-up intent for the offer overall?
Overall, the offer sits at 1.18%, below comparable tests (benchmark 2.00%, illustrative).
Test design
One offer page for all visitors.
Ad and pages are identical in all three arms; the isolated variable is the audience Meta delivers to.
Variant
Setup
Audience A | College students ; Audience B | Young families ; Audience C | Over-50s
One offer page, three audiences
Metrics
From ad impression to confirmation.
CTA II is sign-up intent: the click with which visitors show interest in the offer. Email and double opt-in follow after the notice that the offer is not yet available.
Field days
7
LP visitors
3,997
Ad spend
₹52,500
Channel
Meta
| College students | Young families | Over-50s ; Impressions | 155,520 | 158,353 | 159,125 ; Clicks | 1,944 | 1,346 | 1,273 ; CTR | 1.25% | 0.85% | 0.80% ; CPC | ₹9.00 | ₹13.00 | ₹13.75 ; LP visitors | 1,702 | 1,180 | 1,115 ; CTA I | 204 · 11.99% | 146 · 12.37% | 131 · 11.75% ; CTA II · Sign-up intent | 19 · 1.12% | 15 · 1.27% | 13 · 1.17% ; Email | 7 · 0.41% | 6 · 0.51% | 5 · 0.45% ; Double opt-in | 4 · 0.24% | 4 · 0.34% | 3 · 0.27% ; Cost per sign-up intent | ₹921 | ₹1,167 | ₹1,346
Context
What the data also shows.
Audience
Market potential
Customer journey
How visitors experienced the test.
Nothing is sold. What is measured is how many visitors choose the offer.
Step 1
Ad
The ad appears in a familiar setting, in search or in the feed.
Step 2
Offer page
Visitors see an offer page in a familiar online setting and can show their interest there.
Step 3
Notice
After the click, visitors learn that the offer is not yet available.
Step 4
Anyone who wants to be informed leaves their email voluntarily.
Step 5
Confirmation
The sign-up is confirmed by double opt-in.
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