Brand test: skincare line, France
Which brand generates the highest purchase intent for an identical product at an identical price?
Decision
Concepts
Industry
Consumer goods
Market
France
Channel
Meta
Field days
7
LP visitors
4,179
FR
en
Key findings
Lysoré generates 3.0 times the purchase intent of Fjella: 4.32% vs 1.42%.
Sample report
Brand test: skincare line, France
Research question 1
Which of the three brands generates the most purchase intent?
Lysoré generates 3.0 times the purchase intent of Fjella and 2.3 times that of Baumerie (4.32% vs 1.42% and 1.87%).
Research question 2
Does the same brand win in the feed and after the click?
No, Fjella has the highest click-through rate in the feed, Lysoré the highest purchase intent after the click.
Research question 3
How strong is the purchase intent of the best brand by comparison?
Lysoré's 95% interval (3.36% to 5.55%) lies entirely above the illustrative benchmark of 2.20%.
Test design
3 variants, one variable.
Only the brand (name, logo, colour world, packaging and tone of the headline); formula, ingredients, price €24.90 and page structure are the same for all brands.
Variant
Setup
Variant A | Fjella ; Variant B | Lysoré ; Variant C | Baumerie
Three variants, each on its own offer page
Metrics
From ad impression to confirmation.
CTA II is purchase intent: the click with which visitors show interest in the offer. Email and double opt-in follow after the notice that the offer is not yet available.
Field days
7
LP visitors
4,179
Ad spend
€2,161.10
Channel
Meta
| Fjella | Lysoré | Baumerie ; Impressions | 172,545 | 172,211 | 173,889 ; Clicks | 1,898 | 1,636 | 1,565 ; CTR | 1.10% | 0.95% | 0.90% ; CPC | €0.38 | €0.44 | €0.46 ; LP visitors | 1,554 | 1,342 | 1,283 ; CTA I | 262 · 16.86% | 318 · 23.70% | 205 · 15.98% ; CTA II · Purchase intent | 22 · 1.42% | 58 · 4.32% | 24 · 1.87% ; Email | 9 · 0.58% | 24 · 1.79% | 10 · 0.78% ; Double opt-in | 6 · 0.39% | 15 · 1.12% | 6 · 0.47% ; Cost per purchase intent | €32.79 | €12.41 | €30.00
Context
What the data also shows.
Audience
Market potential
Customer journey
How visitors experienced the test.
Nothing is sold. What is measured is how many visitors choose the offer.
Step 1
Ad
The ad appears in a familiar setting, in search or in the feed.
Step 2
Offer page
Visitors see an offer page in a familiar online setting and can show their interest there.
Step 3
Notice
After the click, visitors learn that the offer is not yet available.
Step 4
Anyone who wants to be informed leaves their email voluntarily.
Step 5
Confirmation
The sign-up is confirmed by double opt-in.
Full report · PDF in English
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