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Validate your innovation with purchase intent data from real consumers, pre-market.
The Say-Do Gap, originally referred to as the ‘value action gap’ in relation to attitudes and behaviours surrounding environmental issues, refers to the disparity between what individuals claim they will do (or believe they will do) and what they actually do in the real market environment.
There is an inconsistency between intentions/opinions and actions. This inconsistency is a threat to your innovation process and can pose a challenge for you when validating if consumers will actually buy your product.
Design the variants of landing pages and ads and measure consumer behaviour along the entire journey with Horizon, to answer your research question.
Collect consumer action and purchase intent data from real consumers, which can be viewed in real-time in the Horizon dashboard.
Uncover the behaviour of consumers to understand purchase intent and make a more informed, consumer-validated product decision.
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Research that relies on opinions reflects hypothetical attitudes of consumers that external factors and real-life situations would influence the research cannot anticipate.
Behaviour-based research provides insights into real-life actions by consumers, as they are unaware of test circumstances and perceive the test stimulus as an actual product.
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