Uncover margin potential by running price tests
Quickly understand what it the price sensitivity for your product and and where you can and should adjust your pricing
Horizon helps innovation teams rapidly test new product and business ideas to understand the demand for your product in the market.
Uncover the data that really matters when building a business case for your innovation.
See the real demand for your product through our Customer Demand Score (CDS).
Use multiple variant testing to understand which has the highest demand.
“We were looking for a way to test our ideas pre-prototype based on data, and we have now found it. Horizon ultimately ensures that we increase our profitability”
Quickly understand what it the price sensitivity for your product and and where you can and should adjust your pricing
Don't work on product features that don't matter with feature tests.
See what values matter to your customers and what the gap in the market is with value proposition tests.
Understand the impact of different brands (i.e. existing vs. new brands) to the product acceptance
Find out the best target group / audience for your product with target audience testing.
Horizon makes it simple to gather unbiased behavioural data to help you make better product decisions
The product development process doesn't have to be long and arduous. With Horizon you can rapidly test the market demand for new products.