Develop successful products and ventures by validating market interest

Horizon helps innovation teams rapidly test new product and business ideas to understand the demand for your product in the market.

innovation process diagram
Leading businesses and brands across the globe are conducting market validation with Horizon

Drive more reliable innovation with behavioural data

With Horizon, you can validate new product and business ideas with reliable data fast.
unbiased consumer data

Unbiased Consumer Data

Uncover the data that really matters when building a business case for your innovation.

understand market demand

Understand Market Demand

See the real demand for your product through our Customer Demand Score (CDS).

realising the right product to market

Releasing the right products to the market

Use multiple variant testing to understand which has the highest demand.

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"Without Horizon, we would have the wrong product in development right now."

Florian Schipperges, Manager & Product Developer
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“We were looking for a way to test our ideas pre-prototype based on data, and we have now found it. Horizon ultimately ensures that we increase our profitability”

Maximillian Seidel, Senior Innovation Expert @ Cosnova
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Innovate your way

Horizon allows you to test different attributes of a product to make sure you get all insights need to deliver on your growth targets
pricing tests

Uncover margin potential by running price tests

Quickly understand what it the price sensitivity for your product and and where you can and should adjust your pricing

Pricing test data
feature tests icon

Find the features that really matter

Don't work on product features that don't matter with feature tests.

Mobile app testing features
value proposition icon

Find what truly matter to your customers

See what values matter to your customers and what the gap in the market is with value proposition tests.

Shoe website trying value proposition tests
brand tests

Resonate with your customers

Understand the impact of different brands (i.e. existing vs. new brands) to the product acceptance

3 brands demand tests with one having a high score
target group test

Launch successfully with the right target group

Find out the best target group / audience for your product with target audience testing.

A set of three target group testing

Are you ready to start innovating reliably?

Book your free discovery call to find out the exact ways Horizon can help take your innovation team from guess-work to yes-work.

Start validating ideas in minutes

Horizon makes it simple to gather unbiased behavioural data to help you make better product decisions

Landing page mockup

Landing page

Use conversion optimised landing pages to track customers and obtain behavioural data.

FB Ad integration mockup


Build ad campaigns in-app to acquire traffic from your target market.

customer demand score


Collect key behavioural data that will help you give you unparalleled consumer insights.

Perfect your innovation process and reliability

The product development process doesn't have to be long and arduous. With Horizon you can rapidly test the market demand for new products.

Faster product testing process
Reliably predict the success of a product
Deliver strong business cases
Graph - Validate demand before large investments

How one business went from three ideas to the most in-demand product in one week

innovation case study

Book a demo and learn how to gather consumer insights for your strategic product decisions

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