Uncover margin potential by running price tests
Quickly understand what it the price sensitivity for your product and and where you can and should adjust your pricing
Login
Make the right product decisions with robust purchase-intent data from real consumers, pre-market.
Design the variants of landing pages and ads and measure consumer behaviour along the entire journey with Horizon, to answer your research question.
Collect consumer action and purchase intent data from real consumers, which can be viewed in real-time in the Horizon dashboard.
Uncover the behaviour of consumers to understand purchase intent and make a more informed, consumer-validated product decision.
With Horizon, Bosch acquired behavioural consumer data and purchase intent insights to verify their price uplift strategy for an existing product within only 1 month.
With Horizon, the cosmetics company acquired behavioural consumer data and purchase intent insights to understand consumer interest for a new business model within only 1 month.
With Horizon, the F&B company acquired behavioural consumer data and purchase intent insights at scale to understand which flavour the consumers are interested in most within only 1 month.
With Horizon, the insurer acquired behavioural consumer data and purchase intent insights at scale to Identify the right price and best margin for monthly premiums for cancer insurance within only 1 month.
Research that relies on opinions reflects hypothetical attitudes of consumers that external factors and real-life situations would influence the research cannot anticipate.
Behaviour-based research provides insights into real-life actions by consumers, as they are unaware of test circumstances and perceive the test stimulus as an actual product.
Quickly understand what it the price sensitivity for your product and and where you can and should adjust your pricing
Don't work on product features that don't matter with feature tests.
See what values matter to your customers and what the gap in the market is with value proposition tests.
Understand the impact of different brands (i.e. existing vs. new brands) to the product acceptance
Find out the best target group / audience for your product with target audience testing.
.webp){kind=logo}
