At a glance
Horizon in facts and figures.
The key facts for your article. If you have questions about any detail, just get in touch.
Company
Horizon, a product of 021 Software GmbH
Founded
2021
Founders
Daniel Putsche and Lutz Nagy
Management
Daniel Putsche (CEO)
Headquarters
Mainz, Germany. The team works remote-first.
Offering
Tests for product, pricing and market decisions, with measured purchase intent from real consumers, before an offer is on the market
Clients
Insurers, banks, energy suppliers, telecommunications providers, manufacturers and retailers
Markets
Germany, Austria, Switzerland and Western Europe. Tests also run in other markets.
Website
gethorizon.net
Company description
About Horizon, ready to use.
Two lengths for your article.
Deutsch
Kurz · 1 Satz
Horizon zeigt Unternehmen, ob Kunden ein Angebot kaufen oder abschließen werden, bevor sie investieren.
Lang · 1 Absatz
Horizon (021 Software GmbH) zeigt Unternehmen, ob Kunden ein Angebot kaufen oder abschließen würden, bevor es im Markt ist. Dazu spielt Horizon neue Produkte, Preise oder Tarife auf realistischen Angebotsseiten in einer vertrauten Online-Umgebung aus und misst die Kaufabsicht realer Verbraucher, statt sie nur nach ihrer Meinung zu fragen. Versicherer, Banken, Energieversorger, Telekommunikationsanbieter, Hersteller und Händler in Europa sichern damit Produkt-, Preis- und Marktentscheidungen ab, ergänzend zu Befragungen und klassischer Marktforschung. Horizon wurde 2021 von Daniel Putsche und Lutz Nagy gegründet und hat seinen Sitz in Mainz.
English
Short · 1 sentence
Horizon shows companies whether customers will buy or sign up for an offer, before they invest.
Long · 1 paragraph
Horizon (021 Software GmbH) shows companies whether customers would buy or sign up for an offer before it is on the market. Horizon places new products, prices or tariffs on realistic offer pages in a familiar online environment and measures the purchase intent of real consumers instead of only asking for their opinion. Insurers, banks, energy suppliers, telecommunications providers, manufacturers and retailers across Europe use it to back product, pricing and market decisions, alongside surveys and traditional market research. Horizon was founded in 2021 by Daniel Putsche and Lutz Nagy and is based in Mainz, Germany.
Daniel Putsche, founder and CEO.
Daniel Putsche is a serial entrepreneur with experience in sales, marketing and technology. Horizon is his third company. He founded it to make measurable how far what customers say and what they do lie apart. Today he helps companies and brands base product, pricing and market decisions on measured customer behaviour before budget is committed.
He speaks regularly at conferences and trade fairs.
Topics for interviews and talks
Why people act differently from what they say: behavioural economics in everyday shopping
AI in market research: what synthetic respondents can do and where their limits are
Failing on purpose: why a product stopped early is not a failure
Innovation in corporates and mid-sized companies: deciding faster without taking more risk
Building a software company remotely: team, culture and collaboration
Logos and colours
The Horizon logo.
Please use only the original files: do not distort, recolour or add effects, and leave some clear space around the logo.
Horizon green
#00F797
Black
#0A0F0E
White
#FFFFFF
Typeface
Geist
Awards
Awards and programmes.
Pioniergeist
Winner 2024, Rhineland-Palatinate
BSH Start/up Kitchen
The Pioneer Award 2023
InsurLab Germany
Collaboration Program 2023
marktforschung.de
Winner Startup 2022
WirtschaftsWoche
Best of Consulting 2020
Press contact
Questions, interviews, background.
Daniel Putsche, founder and CEO. Write to us with your topic and your deadline.