Concepts & new productsGo or no-go before development
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Willingness to pay from behaviour
Plans & offer modelsTiers, subscriptions and bundlesValue proposition & brandWhich promise convincesFeatures & product variantsWhich variant winsMarkets & target groupsWhere and with whom demand liesVolumes & quantities
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The Consumer-Centricity Reset 2026
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InsurancePlans and add-ons before pricingBanks & financial servicesSavings, rate and account modelsEnergy & utilitiesNew tariffs before systems and salesHome appliancesFeatures, price tiers and subscriptionsConsumer goodsLine extensions, claims and pricesRetail & brandsVariants, colours and rangeTelcoPlans, bundles and prices
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What decides an appliance purchase: what studies from 2024 to 2026 say about reliability, value and smart features, and how to settle feature decisions before tooling.
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Briefing · PDF
Home appliances
What decides an appliance purchase
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