Chicago, US / Mainz, Germany, August 4th, 2025 – Orchard is excited to announce its partnership with Horizon, a European leader in purchase intent and price validation software. This collaboration strengthens Orchard's analytics and technology offering by integrating Horizon's purchase intent-focused software platform into its solution suite.
As a pioneer in eliminating the 'say/do' gap that plagues traditional research, Orchard combines the scale of ad-tech with the rigor of behavioral science to capture real, in-the-moment consumer engagement—no panels, no claimed behaviors, just actual behavior at scale. Now, through its partnership with Horizon, a fellow innovator in behavioral data and purchase intent, the two companies are partnering around a shared mission: to offer a more robust, integrated platform for brands to make smarter product and go-to-market decisions based on what people do—not just what they say.
Bringing Together Behavioral Insights for More Predictive Analytics Across the Consumer Journey
Hooking attention and converting purchase intent are two of the most emotionally driven and complex decisions consumers make—yet they remain some of the most difficult to measure with confidence using traditional research methods. These moments are often influenced by unconscious drivers and contextual cues, making claimed behavior especially unreliable. With their integrated behavioral offering, Orchard and Horizon now bring more analytical rigor and real-world relevance across the full consumer journey—from stopping thumbs in a social feed to validating purchase decisions on an ecommerce page. This collaboration enables brands to make more confident product and go-to-market bets, grounded in how people actually behave.
“We’re thrilled to partner with Horizon, a like-minded team that is on a mission to disrupt traditional and outdated approaches to research,” said Rashed Chowdhury, CEO of Orchard. “Our combined areas of expertise will strengthen our offering to partners—I'm particularly excited about the enhanced analytics around purchase intent and the new capabilities for price testing and understanding unit economics of new product ideas. Together, we’re helping brands make smarter decisions rooted in real consumer behavior.”
Expanded Real-World Testing Capabilities
This partnership creates new opportunities for both teams by combining complementary approaches into one integrated, behavior-first solution. By bringing together advanced analytics, real-world testing environments, and rigorous behavioral science, the collaboration enables brands to measure and optimize both product appeal and willingness to purchase with greater confidence—reflecting how consumers truly behave across the entire decision journey.
“Horizon is excited to partner with Orchard to offer a complete product testing solution, combining the best of awareness testing with actionable purchase intent data,” said Daniel Putsche, Co-Founder and CEO of Horizon. “Orchard has established a strong presence in the US market, and by integrating our software, we can now offer brands in both the US and Europe a robust solution that bridges the gap between early interest and final purchase decisions. This collaboration enhances our capabilities and offers a truly holistic testing solution for brands across the globe.”
Discover how leading brands are making more confident product bets
Together, Orchard and Horizon offer a complete solution for agile, behavioral validation that spans the entire consumer journey. By embracing this integrated approach, brands can bring better products to market faster, using real-world data to guide each step.
Join our upcoming webinar to learn how Orchard and Horizon are helping brands reduce risk and validate their products with real consumer insights.
Date: August 26th, 2025
Time: 10 am ET, 4 pm CET
Register here: https://my.demio.com/ref/evj26HkwEFXhkiTb
About Orchard
Orchard has pioneered a behavioral test-and-learn research solution. Our approach aims to solve the “say-do-gap” that’s increasingly being amplified in survey-based research methods. We call it testing in the wild.
By leveraging real-world consumer behaviors, Orchard enables brands to validate product and marketing strategies with greater accuracy and speed. Trusted partners who have built our solution include Procter & Gamble, Clorox, Church & Dwight, Intuit, Unilever, Kimberly Clark, and other industry leaders.
About Horizon
Horizon is a B2B SaaS platform that helps innovation, product, and market research teams predict the market success of strategic product decisions before launch. Using real behavioral data from simulated go-to-market tests, companies can validate demand, pricing, and positioning — without guesswork. Clients include BSH, ALH Group, Babbel, Hansgrohe, Miele, Liebherr, and Louis.
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