Concepts & new productsGo or no-go before development
All decisions →Pricing
Willingness to pay from behaviour
Plans & offer modelsTiers, subscriptions and bundlesValue proposition & brandWhich promise convincesFeatures & product variantsWhich variant winsMarkets & target groupsWhere and with whom demand liesVolumes & quantities
Volume scenarios before launch
The Consumer-Centricity Reset 2026
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InsurancePlans and add-ons before pricingBanks & financial servicesSavings, rate and account modelsEnergy & utilitiesNew tariffs before systems and salesHome appliancesFeatures, price tiers and subscriptionsConsumer goodsLine extensions, claims and pricesRetail & brandsVariants, colours and rangeTelcoPlans, bundles and prices
All industries →
Sample reportResults, method and conclusions
Sample reportsWhat a result looks like in your industryView the reports →
Innovation & new businessGo or no-go with evidenceProduct, proposition & pricingFind the variant and the priceMarketing & brandTest messages before the campaignConsumer & market insightsMeasure behaviour before the spendStrategy & managementApprove budget with evidence
Demand planning
Plan launch volumes precisely
Case · PricingBosch: price raised from €179 to €199Read the case →
CasesDecisions our clients madeSample reportsWhat a result looks likeMethodsHow Horizon measures behaviourComparisonsHorizon and traditional researchGlossaryTerms from A to ZInsightsArticles, guides and methods
All resources →Webinars
Recorded, from practice
Demo · VideoHorizon at a glanceWatch the demo →
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The market volume template: the calculation behind the volume scenarios as a spreadsheet, worked through on an example case.
Excel file. Every cell is a formula, so you can use your own figures.
Template · Excel
Template
The market volume template
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