Bosch finds a line extension with almost three times the demand.
A new colour variant for an existing product: 15.4% purchase intent compared with 5.5% for the existing colour.
2.8x
demand for the new colour
15.4%
purchase intent, new colour
1,674
people in the test
5 weeks
to the decision
Starting question
Bosch wanted to know whether a new colour variant had enough demand to develop the product line in smart indoor gardening further.
Variants
Two offer pages for the same product: one in the existing colour, one in the new colour.
Delivered through Facebook and Instagram: 1,674 people, seven days in the field.
Result
The new colour achieved 15.4% purchase intent, the existing one 5.5%.
Decision
Bosch identified a line extension with almost three times the demand.
It's remarkable to see how everything is coming together when real-life consumer actions are coming in real-time on the Horizon dashboard. It's the next level of consumer centricity.
E-Lin Tan, Former Global Head Smart Indoor Gardening, Bosch
A colour that carries the line.
Tested with two offer pages, before development and production committed budget.
Related cases
More cases.
Which variant will your customers choose?
Bring your options. We will sketch a possible test design with you.
You will speak with Daniel Putsche
Founder & CEO, 30 minutes