Andros brings the flavour with the highest demand to market.
Four flavours were in the running to extend an existing product line. 40.3% of consumers chose Stracciatella.
40.3%
chose Stracciatella
4
flavours in the test
3,138
consumers
< 5 weeks
to the decision
Starting question
Andros wanted to extend an existing plant-based product line with a new flavour. Which of the options would consumers actually choose?
Variants
After clicking the order button, people chose their flavour from four options.
Delivered through Facebook and Instagram in Germany: 3,138 consumers, seven days in the field.
Result
Stracciatella was clearly ahead at 40.3%, ahead of 24.5%, 22.4% and 12.8% for the other flavours.
Decision
Andros launched the flavour with the highest demand.
Horizon is simply a no-brainer for any strategic product decision.
Mirco Bastiani, Director Marketing and R&D Ambient, Andros Deutschland
A flavour chosen by the customers.
Tested with a realistic order flow, before production was fixed.
Related cases
More cases.
Which variant will your customers choose?
Bring your options. We will sketch a possible test design with you.
You will speak with Daniel Putsche
Founder & CEO, 30 minutes