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Rent or buy: a home appliance manufacturer chooses its offer model by customer value. The full case with the starting question, test design, variants, result and decision.
The PDF opens in a new tab. In English, 7 pages, about 0.6 MB.
Case study · PDF · English
Offer model · Home appliances
Rent or buy: a home appliance manufacturer chooses its offer model by customer value.
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