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Integrating real behavioural data into consumer insights - based on a case study by BSH for a Bosch product

What you will learn

  • What consumer-validation with behavioural data is and how it works
  • Insights into BSH's consumer insights processes
  • How BSH consumer-validates product decisions with purchase intent insights from real consumers
  • How you can integrate this into your existing processes
  • Questions from the audience of market researchers, innovators and product management professionals, answered by BSH and Horizon

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If you are working in innovation (from junior to senior level), consumer insights, or product management, this session will make you rethink how you approach decision-making.