Concepts & new productsGo or no-go before developmentPricingWillingness to pay from purchase behaviourPlans & offer modelsTiers, subscriptions and bundlesValue proposition & brandWhich promise convincesFeatures & product variantsWhich variant winsMarkets & target groupsWhere and with whom demand lies
All decisions →
The Consumer-Centricity Reset 2026Download the report →
InsurancePlans and add-ons before pricingBanks & financial servicesSavings, rate and account modelsEnergy & utilitiesNew tariffs before systems and salesHome appliancesFeatures, price tiers and subscriptionsConsumer goodsLine extensions, claims and pricesRetail & brandsVariants, colours and range
All industries →
Sample reportResults, method and conclusions
Sample reportsWhat a result looks like in your industryView the reports →
CasesDecisions our clients madeSample reportsWhat a result looks likeMethodsHow Horizon measures behaviourComparisonsHorizon and traditional researchGlossaryTerms from A to ZInsightsArticles, guides and methods
All resources →Webinars
Recorded, from practice
Demo · VideoHorizon at a glanceWatch the demo →
Your case is ready.
ALH tests a partnership with Philips before it is agreed. The full case with the starting question, test design, variants, result and decision.
The PDF opens in a new tab. In English, 9 pages, about 0.9 MB.
Case study · PDF · English
Partnership · Insurance
ALH tests a partnership with Philips before it is agreed.
More cases
