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Talk · IFA Berlin
How Miele tests new ideas against real purchase intent: the full talk by Dr. Ina Nordsiek (Miele) and Daniel Putsche (Horizon) at IFA Berlin.
PDF · 24 slides · 6.3 MB
30 minutes, your product question, a possible test design. No preparation needed on your side.
You will speak with Daniel PutscheFounder & CEO, 30 minutes
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Demo · Video
A complete test, from design to data analysis
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Chapters: test design · offer pages · live data · result
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30 minutes, your decision question, a possible test design. No preparation needed on your side.
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Sample report: insurance
Data analysis · Test design · Metrics · Methodology
Sample report
A complete results report with example values: research question, test design, purchase intent per variant and the data analysis.