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Design first. Then prove it. Phoenix Design and Horizon: from design to proven market fit in home appliances.
In English, 30 minutes. Click a chapter to jump to that point.
00:00 Welcome
01:07 Phoenix Design: designing for well-being
03:15 Basic needs as the starting point
05:44 Three steps from concept to market fit
09:05 What a product without proven willingness to pay costs
12:51 Why surveys fall short on willingness to pay
13:27 Three conditions for reliable purchase signals
15:31 Case: subscription price at Virgin Pure
18:34 New products: value propositions for a compact washing machine
22:19 Cost per purchase intent
25:12 Questions: synthetic users, design and manipulation
Webinar · Recording · English
Partner session · Concepts · Home appliances
Design first. Then prove it.
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