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How good are painted door tests really? Prof. Dr. Jochen Eckert assesses the method on five criteria, from data quality to sample.
In English, 32 minutes. Click a chapter to jump to that point.
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00:00 Welcome and agenda
03:07 Market research in transition
05:40 Opinion data and behavioural data
07:50 How a painted door test works
09:12 Andros case: which flavour goes on the shelf?
13:24 Criterion 1: data quality
14:28 Criterion 2: fields of use
17:05 Criterion 3: time and budget
17:58 Criterion 4: sample
20:04 Criterion 5: consumer sentiment
21:55 Conclusion
22:26 Questions from the audience
Webinar · Recording · English
Research · Method
How good are painted door tests really?
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