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Attention is not purchase intent yet. Orchard and Horizon: combining engagement signals and purchase simulation in one picture.
In English, 30 minutes. Click a chapter to jump to that point.
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00:00 Welcome and agenda
01:24 The say-do gap and why it is growing
04:06 AI needs real behavioural data
05:01 Social media as a test environment
05:55 Attention and demand in one approach
07:41 Case: which creative carries a new espresso machine?
11:32 Case: which price carries a new home appliance?
14:42 Case: partnership and demand at an insurer
19:21 Pretotyping as a repeatable system
22:32 Questions: timing, reactions, limits of the method
Webinar · Recording · English
Partner session · Concepts · Pricing
Attention is not purchase intent yet.
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