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Green light after seven days. How the hansgrohe Innovation Lab tested a new product idea before development.
In English, 32 minutes. Click a chapter to jump to that point.
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00:00 Welcome and agenda
01:57 The data journey from idea to market
04:16 How a test with Horizon works
07:20 Example: Bosch SmartGrow pricing test
10:02 hansgrohe: innovation lab and innovation process
12:04 The bottleneck: proving that customers pay
13:44 Case: showering without running water
16:35 The test: seven days, four variants
18:05 Result and price
19:33 Why the project was stopped later
21:33 Learnings for your own organisation
26:26 Questions from the audience
Webinar · Recording · English
Client case · Concepts · Bathroom
Green light after seven days.
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