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Filter ideas before they cost money. How the cosnova Innovation Lab (essence, Catrice) tests new concepts on customer behaviour.
In English, 32 minutes. Click a chapter to jump to that point.
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00:00 Technical start
02:46 Welcome and agenda
05:01 Why new products fail
05:50 Opinion data and behavioural data
10:25 “If you buy it, we build it”
12:29 Behavioural data before the prototype
15:38 cosnova and the innovation lab
19:08 The innovation challenge
22:14 How the teams at cosnova test
24:34 What it brings
25:40 Questions from the audience
Webinar · Recording · English
Client case · Concepts · Beauty
Filter ideas before they cost money.
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