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Pricier. And still more demand. How BSH decided price and colour of the Bosch SmartGrow on purchase behaviour.
In English, 35 minutes. Click a chapter to jump to that point.
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00:00 Welcome and agenda
04:12 Why new products fail and what surveys do not show
07:54 “If you buy it, we build it”: measuring purchase intent before development
10:57 BSH: indoor gardening without market data
13:55 Recycled material: can the price go up?
15:33 Test 1: which price carries demand?
17:48 Test 2: black or white?
19:12 What a corporate should settle before the test
23:30 Questions from the audience
Webinar · Recording · English
Client case · Pricing · Home appliances
Pricier. And still more demand.
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