Create remarkable impact for your organisation

The image contains three individuals, awarded for what appears to be an innovation or entrepreneurship achievement. They are positioned left to right as follows:

- The person on the left is designated as the Research Manager of Horizon.
- The middle person is a UX Staff member from BSH.
- The individual on the right is the Founder & CEO of Horizon.

They are holding an award titled “The Pioneer” from the BSH Start-up Kitchen for the year 2023.

Awarded by BSH Startup Kitchen with the Pioneer Award 2023

Venture Client units love Horizon. Horizon is set up to seamlessly pass enterprise-grade purchase processes, caters to the needs of innovation, product and consumer research teams by providing a robust solution to predicting market success of early product concepts or any strategic product decisions in product management while running on a Net Promoter Score of 85.

Ready to increase revenue with market success prediction?

See how Horizon helps companies to make the right price decisions with robust purchase-intent data from real consumers, pre-market.

Request demo

4 out of 10 people act differently from their stated behaviour in shopping

4 out of 10 people act differently from their stated behaviour in shopping. Source: Say-do gap among U.S. active online shoppers 2022, Statista 2023 https://newproductsuccess.org/new-product-failure-rates-2013-jpim-30-pp-976-979/

Uncovering the true purchase intent is key to improving top- and bottom-line results.

The Say-Do Gap is the biggest threat to understanding the true purchase intent of consumers. Attempting to validate purchase intent with survey data, instead of behavioural and quantitative data, is the biggest driver of sunk cost in innovation and hinders product teams to finding the optimal price for their consumer product, limiting their top- and bottom line.

How others navigate the Say-Do Gap

Horizon is the easiest way for innovation, product and consumer research teams to predict market success

All In One
Horizon allows the set up of all assets needed for a consumer journey within one tool. It consolidates six other tools in one platform.

Incognito Mode
It can be crucial to keep what your organisation is validating private. Horizon has got you covered and allows you to test incognito.

GDPR Compliance
Horizon’s setup ensures GDPR compliance across every test.

The image displays a dashboard for a marketing or customer engagement tool. It features various metrics and key performance indicators (KPIs):

- Customer Demand Score (CDS), with values ranging on a scale, with one highlighted as 9.56, which is categorized as "strong."
- There are different subscription pricing tiers indicated, such as €99 and €3,990 per month.
- The funnel process is illustrated with steps such as 'Advert Clicked', 'Visited Landing Page', 'Call to Action Clicked', 'Lead Conversion', and 'Subscription', each marked with a green check, implying successful completion.
- Segments of CDS, namely 'Customer Interest KPIs', 'Customer Demand KPIs', and 'Customer Validity KPIs' are also displayed, with values like 5.4, 9.8, and 9.5 respectively.
- There is an indication of the 'Significance' of these metrics based on total website visits, rated as 'medium'.

This tool likely assists in evaluating the effectiveness of online marketing campaigns and customer interest in a product or service.

Request demo

E-LIN TAN,
GLOBAL HEAD SMART INDOOR GARDENING

Working with Horizon was not only a remarkable customer experience but also enabled Bosch to make insightful strategic pricing decisions.

View case study

E-LIN TAN,
GLOBAL HEAD SMART INDOOR GARDENING

Success stories from leading organisations that predict market success with Horizon

How the leading F&B company Andros validated which new flavour to bring to market next

How Bosch consumer-validated a decision on a line extension with behavioural research

How Bosch was able to increase the price from 179€ to 199€ with the help of Horizon

Do you want to see how Horizon works?

See how Horizon helps companies to make the right price decisions with robust purchase-intent data from real consumers, pre-market.

Request demo

Create Remarkable Impact For Your Organisation

Awarded by BSH Startup Kitchen with the Pioneer Award 2023

Ready to increase revenue with market success prediction?

4 out of 10 people act differently from their stated behaviour in shopping

Uncovering the true purchase intent is key to improving top- and bottom-line results.

Horizon is the easiest way for innovation, product and consumer research teams to predict market success

Success stories from leading organisations that predict market success with Horizon

How the leading F&B company Andros validated which new flavour to bring to market next

How Bosch consumer-validated a decision on a line extension with behavioural research

How Bosch was able to increase the price from 179€ to 199€ with the help of Horizon

Do you want to see how Horizon works?