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Free Webinar: When to Use Painted Door Tests in Consumer Markets (and When Not To)
Case Study: How Virgin Pure (UK) successfully achieved a 15% price increase with Horizon
Identify the target group with the highest indication for market success and increase revenue with purchase intent data from real consumers.
Design the variants of landing pages and ads and measure consumer behaviour along the entire journey with Horizon, to answer your research question.
Collect consumer action and purchase intent data from real consumers, which can be viewed in real-time in the Horizon dashboard.
Uncover the behaviour of consumers to understand purchase intent and make a more informed, consumer-validated product decision.
Make marketing more efficient by targeting the highest converting audience.
See the real demand for your product through our Customer Demand Score (CDS).
Use multiple variant testing to understand which target group has the highest demand.
Research that relies on opinions reflects hypothetical attitudes of consumers that external factors and real-life situations would influence the research cannot anticipate.
Behaviour-based research provides insights into real-life actions by consumers, as they are unaware of test circumstances and perceive the test stimulus as an actual product.
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