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How an international beauty player consumer-validated a subscription model

This international beauty player was looking to validate whether a subscription model would have a high enough demand to launch successfully or not.

In this playbook you will learn:

  • How the cosmetics industry is using Pretotyping to test product pricing models
  • Why they chose to use Horizon for this test
  • What the user journey looks like for their tests
How an international beauty player consumer-validated a subscription model

See how cosmetic brands use behavioural insights

Leading companies and brands already rely on Horizon to use consumer actions to predict the market success of their product decisions
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