In this article we explain the key differences of a fake door test with landing pages over just a landing page and why you should go beyond single landing pages when testing product ideas or variants.

When a new product fails, in the majority of all cases it is because the consumer's actual need is missing. In this blog post, we explain you how you can avoid this by testing your product idea with a landing page test in 5 steps.

It gets difficult to let go of the product idea you have because of the novelty you experienced when it was conceived. We explain why it is important to overcome this and how to iterate based on real customer-data.

Product development is a tricky endeavor because it requires a lot of research, investment, and resources to do well — but it does not have to be. Learn in this blog post how to get the required data to change that.

One of the most common mistakes made by founders and product teams is building something that they thought people want, only to find out that their assumptions were wrong. Here's how to change that.

Horizon claimed victory in Best of Consulting 2020 by WirtschaftsWoche, in the category of “Technology & Innovation". Won by a landing page test case with the leading cosmetics company, cosnova, using Horizon.

How a person behaves depends on various factors and is therefore difficult to predict. However, it is important to be able to say how the user will react to the finished product even before product development.

We are super happy and proud to welcome Nikara to our team! Nikara is experienced in digital business development and previously used to work for Vodafone in New Zealand. She will support the growth of Horizon.

Popular methods to determine product success in advance are surveys or tests that reflect the opinions of the potential users. However, it would be fatal to derive a buying interest from this. Here's why.